If you’re on social media in 2019, you need to know how to make a GIF. GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture.

Think of GIFs as the midpoint between images and videos. The main advantage of using GIFs is that you can tell a story or emphasize a point in a flash. Plus, they’re small files to load, and that makes them perfect for mobile.

GIFs have exploded in popularity in recent years. GIPHY, one of the web’s more popular GIF databases, claims to have over 300 million daily active users. In 2018, Google bought Tenor, a keyboard app and GIF archive designed to help users find the GIFs they want. Tenor processes over 400 million GIF searches per day.

This article will show you how to make a GIF using four different methods. Add them to your social media posts to delight and engage your followers.

Let’s get started.